Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.
"God's Own" because the guitars, amps and pedals you can hire have been owned or made famous by some of the most iconic guitarists and songwriters of the past 50 years. Better than "God's Own" because you get to use and play that gear, just by hiring. This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.
Whatever your reason or need, there's a guitar, amp or pedal for you:
Personal practice
Try-before-you-buy
Band practice
Home and studio recording
Live performance
Film and video shoots
Photo shoots
Film and theatre productions
Themed events and parties
Marriage proposals and weddings
And more . . .
In the end, it's really down to your needs and imagination. My promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars and gear in the world.
Hirer Of The Month: Airi's at Abbey Road Studios
Congratulations to Finnish indie rock band Airi's on their debut session at London's legendary Abbey Road Studios! One track, one day, and memories that will last a lifetime!
Not the first in a list of major milestones for the band - and definitely not the last! I first had the great pleasure to meet Joni, Tuomas and Silja from Airi's three years ago, over to make their live London debut at the equally legendary St Moritz Club in Soho. Tight and super-talented, with a catalogue of songs that has grown in depth, range and genre mix over time. You could see they were ready to go places. And that's exactly what they've done. It takes a lot to fly in to a foreign city, find your way around, get up on a stage in front of a crowd that has no idea who you are, and leave that crowd rocking. But they pursued their dreams, and they did it boldly - whether as double act at multiple open mics around London, or as a group at bigger venues like Camden's Dublin Castle. All while finding the time to release two albums - Kind Little One and Sea Of Your Thoughts. This is Airi's, a band with its sights set on going bigger places!
And so it was that as they turned their thoughts to new material, they looked to turn another dream into reality. Abbey Road Studios. One day. One band. One song. And, I'm pleased as punch to say, three guitars, hired especially for the session. Lead guitarist Tuomas chose his favourite guitar from the collection, the very same guitar he hired for that first gig at the St Moritz, the weighty powerhouse that is the 1979 Black Strat. Lead singer and guitarist Joni picked the utterly Britop 2002 Epiphone Union Jack Supernova (when in Abbey Road, of course). And, to bring some further depth to the mix, the classic maple board 1982 Fender Precision. Just a small part of the magic that the band brought to the studios, but a delight to have them play their part in the Airi's story!

What's New
A monthly top three of latest hires, new additions, guitar demos, and anything else that comes to mind. Click the image to see more about each, or hit Hire A Guitar, Hire An Amp or Hire A Pedal to see everything on offer!
1976 Guild S-100
German Guitarist Luis Ladwig,
with Diemer at The Old Dispensary
Congratulations to German guitarist Luis Ladwig on joining the small and elite group of individuals that have played this 1976 Guild S-100. A very special guitar - the one I grew up with, played throughout my teens and twenties, through various bands and solo efforts. Such a great guitar, it needs to be shared!
So, delighted that Luis chose it for German-born singer/songwriter Diemer's London debut at Camberwell's Old Dispensary in April. Original songs, and a blistering version of Fleetwood Mac's The Chain - Diemer, Luis, the band, and this Guild took it all in their stride!
1994 Yamaha FG-411-12N
US Guitarist & Composer
Stephen Gardner
A delight and an inspiration to meet singer/songwriter and now composer Stephen Gardner. Now in his retirement, but no less active than in his many years spent in the advertising industry, his musical Once In A Lifetime, Again is about to hit New York, off-Broadway. What a life!
A pleasure to share this 1994 Yamaha FG-411 12 string with him during his two-week stay in London. And to have him sum up the experience far more eloquently than I would dare: "I had a terrific experience with Iain, the Yamaha 12 string, and the entire God's Own Guitars rental process." Bless this man!
Meanwhile,
somewhere on Euston Road . . .
This month's teaser.
No, not one of my hirers - at least not as I hope ever to see them. Instead Antony Gormley's Reflection, now marking 25 years since its installation at Regent's Place on the Euston Road. At least modesty is preserved with that left hand . . .
Spotted for the first time on the way to hand over another perfect reflection, a classic high gloss icon, the 1985 Rickenbacker 330, finished in Jet-glo black. Chosen by one of the bands playing at this year's Mod Mayday weekend - and coming all the way from Australia to do that. Watch out for the big reveal over the next few weeks. And be thankful that the only way to get to see more of Antony Gormley's piece is to visit it yourself ;-).






























