Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.
"God's Own" because the guitars, amps and pedals you can hire have been owned or made famous by some of the most iconic guitarists and songwriters of the past 50 years. Better than "God's Own" because you get to use and play that gear, just by hiring. This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.
Whatever your reason or need, there's a guitar, amp or pedal for you:
Personal practice
Try-before-you-buy
Band practice
Home and studio recording
Live performance
Film and video shoots
Photo shoots
Film and theatre productions
Themed events and parties
Marriage proposals and weddings
And more . . .
In the end, it's really down to your needs and imagination. My promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars and gear in the world.
Hirer Of The Month: Steve Carlson
A huge pleasure to meet US singer/songwriter and talented guitarist and ukulele player Steve Carlson, over for a one-night-only show at West Hampstead Arts Club at the end of June. Not the first time he's played the club. A popular billing, and a triumphant return, delivering a 90-minute set of songs and conversation to a rapt and enthusiastic audience.
For previous appearances, he was able to make use of a guitar looked after for him in London by a local friend. This time, for a change, he chose the 2006 Gibson Hummingbird for the night, and loved it. He's not alone. It's one of those guitars that everyone falls in love with - on sight, on touch, on playing. Without a doubt the most photographed guitar in its own right in the collection. Steve is no retiring performer, but still someone in the crowd honed in on the guitar itself, as much as on the artist.
On a personal note, lovely to share stories and find we shared a mutual love of Soller, a town and port nestled among the mountains of Mallorca. Following on from his gig in London, he was off to Soller for a stay and a few shows. He has a name there. Last year, he released ukulele song Sail On with the opening rhyme "Love is in the air in the Port of Soller". The song was picked up by DJ Claus Pieper, remixed with Steve, and became a sure-fire floor-filler at the local clubs in 2025. I'm no uke player myself, but I love the idea that a uke-based song can fill dancefloors in the 21st century. Uke players of the world, unite and take over!
What's New
A monthly top three of latest hires, new additions, guitar demos, and anything else that comes to mind. Click the image to see more about each, or hit Hire A Guitar, Hire An Amp or Hire A Pedal to see everything on offer!
Dizzy Days,
Emma-Jay Carey,
1997 Fender 62 Jazzmaster
This month's globe-trotting award goes to Dizzy Days, relocating from Brisbane to the UK throughout June. And making the most of London and Brighton for a mix of gigs, sights and fun. This song, Over & Over, live from their set at Camden's Elephant's Head. Top class players, in lockstep, delivering a good dose of joy and a proper earworm!
Guitarist Emma-Jay plays a Jazzmaster back in Australia, so hired this 62 Reissue Jazzmaster for the gig. Love the rhythmic funk. And love the chiming tone - takes me, at least, back to the mid-80s and the glory days of Crowded House and INXS. Good times then, good times now, and good times for Dizzy Days in future.
Amy Affairs,
Simone Marchetti,
1976 Fender Jazz Bass
Not quite so far, but with the same destination, from Rome to Camden, Amy Affairs brought their own tribute to Amy Winehouse to the legendary Dublin Castle in June. Camden, where Amy spent so many of her days, It really just had to be.
Bass guitarist Simone Marchetti hired this gorgeous 1976 Fender Jazz Bass for their set, alongside the natural tones of the 1984 Epiphone Sheraton for band guitarist Roberto Di Carlo. All those songs perfectly delivered by the band, and sung along to by a packed Camden crowd. You might almost have been back there when it all started . . .
Nia Archives,
Peachy Den,
2005 Fender 65 Tiwn Reverb
Sometimes, no-one cares about the power, the sound, the performance. Sometimes all it takes is good looks. Which is Just the case with this split-second still of emotional junglist Nia Archives, shot for a limited edition collection video launch by Brit girl fashion house Peachy Den in July.
A silver-faced Twin Reverb from Sound Service takes up more of the final edit, but, I don't know, that wheat-finished 65 reissue looks the business to me ;-).
Big thanks to production designer Ella Bas Backer at Peachy Den for the opportunity and the credit. And even bigger congratulations to Nia Archives for the release of her album and shortlisting for this year's Mercury Prize, all in the same week!
