Iconic Guitars, Amps & Effects For Hire


COVID-19 UPDATE: We are open for hire - socially distanced handovers and returns in open spaces.  Just click the buttons below!

Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps. 

"God's Own" because the guitars we share are Artist Owned or Made Famous By the "Gods" - some of the most iconic guitarists and songwriters from the past 50 years.

Better than "God's Own" because you too can get to share and play those very same guitars - through a simple direct hire model.  This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.

And there are so many ways that our hirers put our guitars and gear to use, whether guitarists or non-guitarists:

Personal practice

Band practice

Home and studio recording

Live performance

Video shoots

Photo shoots

Film and theatre productions

Themed events and parties

Marriage proposals and weddings

And more . . .

More than a third of our hirers are visiting London from overseas, so if you just can't go without having a guitar during your stay, we're more than happy to help.

In the end, it's really down to your needs and imagination.  Our promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars in the world.

Hirers In The Spotlight: You Don't Have To Be Rich . . .

Spooked! The last three hirers of our basses have all been called Rich.  What are the chances of that?  But it's true.  Check out Rich Vanderpuije and Rich Fry and their home studio set-ups, plus the gorgeous pair that went out to hirer Rich Sice.  Three happy hirers (even if it is a bit weird that all three are called Rich).  Just to set the record straight, you don't have to be Rich to hire these guitars.  We'll hire to anyone, whatever your name ;-).

Latest Additions

Each of our guitars is carefully researched & selected to meet the criteria of "Artist Owned", or "Made Famous By".  This is not a bulk-buy business.  We buy selectively and only as the right guitars come up.  But that's the only limitation, and the collection continues to grow. 

Click the image to see more about our latest additions below, and follow us on Instagram or Facebook to see what's new.

Fender 62 Reissue Jazzmaster JM-66
1997 Fender 62 Reissue Jazzmaster,
Three-Tone Sunburst,
as made famous by Thurston Moore

OK, it's not an original 60s Jazzmaster, and it isn't black and covered in stickers, but it just feels right to pay tribute to one of the world's most adventurous sonic experimenters and influencers, permanently on the playlist of any grunge or indie hero that followed.  And it's a beauty!

1990 Gibson Les Paul Custom, James Dean Bradfield
1990 Gibson Les Paul Custom,
Alpine White, as made famous by James Dean Bradfield
He may have broken the neck on his twice, and changed the pick-ups four times, but it's an Alpine White 1990 Les Paul Custom that has defined James Dean Bradfield's image and sound across every Manic Street Preachers album for some 30 years.  Now that's a design for life ;-).
1974 Gibson Ripper L9-S Bass, Krist Novoselic
1974 Gibson Ripper L9-S Bass,
as made famous by Krist Novoselic
Come As You Are.  The utterly iconic Gibson Ripper bass, as made famous by Krist Novoselic, and the indie rock family tree of close relatives and distant cousins that followed... Queens Of The Stone Age, Foo Fighters, Green Day, and many more.