Iconic Guitars, Amps & Effects For Hire


COVID-19: We're open!  Socially distanced handovers and returns in open spaces.  Just click the buttons below!

Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps. 

"God's Own" because the guitars we share are Artist Owned or Made Famous By the "Gods" - some of the most iconic guitarists and songwriters from the past 50 years.

Better than "God's Own" because you too can get to share and play those very same guitars - through a simple direct hire model.  This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.

And there are so many ways that our hirers put our guitars and gear to use, whether guitarists or non-guitarists:

Personal practice

Band practice

Home and studio recording

Live performance

Video shoots

Photo shoots

Film and theatre productions

Themed events and parties

Marriage proposals and weddings

And more . . .

More than a third of our hirers are visiting London from overseas, so if you just can't go without having a guitar during your stay, we're more than happy to help.

In the end, it's really down to your needs and imagination.  Our promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars in the world.

Hirer In The Spotlight: Richard Buckley

Ziggy Stardust adapted for our times . . . Hirer Richard Buckley outside Shrunken Heads Studios in South East London.   

Just getting along with the new normal.  Change is unsettling, and worse.  But just as often, it's the defiant kick in the pants, a release for new bursts of creativity.  Even with live music off the table, it's good to see the boom in home and studio recording taking over. 

Tough times, but times to adapt to.  

"After the dark times, there will be singing.  About the dark times."  Thanks to Bertolt Brecht for that.   He may not have had a Gibson J-200 in mind when he wrote that, but I'm sure he'd applaud the adaptation.

Latest Additions

Each of our guitars is carefully researched & selected to meet the criteria of "Artist Owned", or "Made Famous By".  This is not a bulk-buy business.  We buy selectively and only as the right guitars come up.  But that's the only limitation, and the collection continues to grow. 

Click the image to see more about our latest additions below, and follow us on Instagram or Facebook to see what's new.

Martin D-18VS Natural 2006
2006 Martin D-18VS,
as made famous by Michael Kiwunaka
Vintage Series Martin D-18, iconic classic, with a 12-fret design inspired by the original D-18s from the early 1930s.  Michael Kiwanuka's shared the love for D-18s throughout his career, often to be seen with a sunburst D-18VS in his early years.  The perfect compadre, whatever your style.
Fender 62 Reissue Jazzmaster JM-66
1997 Fender 62 Reissue Jazzmaster,
Three-Tone Sunburst,
as made famous by Thurston Moore
OK, it's not an original 60s Jazzmaster, and it isn't black and covered in stickers, but it just feels right to pay tribute to one of the world's most adventurous sonic experimenters and influencers, permanently on the playlist of any grunge or indie hero that followed.  And it's a beauty!
1990 Gibson Les Paul Custom, James Dean Bradfield
1990 Gibson Les Paul Custom,
Alpine White, as made famous by James Dean Bradfield
He may have broken the neck on his twice, and changed the pick-ups four times, but it's an Alpine White 1990 Les Paul Custom that has defined James Dean Bradfield's image and sound across every Manic Street Preachers album for some 30 years.  Now that's a design for life ;-).