Iconic Guitars, Amps & Effects For Hire


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Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.

"God's Own" because the guitars we share are Artist Owned or Made Famous By the Gods - some of the most iconic guitarists and songwriters from the past 50 years.  Better than "God's Own" because you too can get to share and play those very same guitars - through a simple direct hire model.  This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.

Just take a look at the many ways our hirers have made the most of the gear on offer to date:

Personal practice

Band practice

Home and studio recording

Live performance

Video shoots

Photo shoots

Film and theatre productions

Themed events and parties

Marriage proposals and weddings

And more . . .

More than a third of our hirers are visiting London from overseas, so if you just can't go without having a guitar during your stay, we're more than happy to help.

In the end, it's really down to your needs and imagination.  Our promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars in the world.

Hirer Of The Month

Utterly stoked to have singer-songwriter Lawrence Taylor featuring our 1994 Yamaha FG-411-12 in his acoustic video for his latest release Too Close To The Sun.  Recorded live at the atmospheric Asylum Chapel in London, it's a soaring song to suit his soaring vocals, and the Yamaha sounds bigger and brighter than I've ever managed to make it sound!  Enjoy the video, and if you want to see more, check it out here.

Latest Additions

Each of our guitars is carefully researched & selected to meet the criteria of "Artist Owned", or "Made Famous By".  This is not a bulk-buy business.  We buy selectively and only as the right guitars come up.  But that's the only limitation, and the collection continues to grow. 

Click the image to see more about our latest additions below, and follow us on Instagram or Facebook to see what's new.

1982 Fender Precision Bass, Nick O'Malley
1982 Fender Precision Bass,
as made famous by Nick O'Malley
Natural P-Bass stunner, with all the chiming treble and punch that you could wish for from a high-grade ash body.  Which is just perfect if you're in a band putting a rocket up British guitar indie in the noughties.  At least, I'm pretty sure that's what Nick O'Malley must have been thinking.
1962 Epiphone Coronet, Johnny Marr
1962 Epiphone Coronet, 
as made famous by Johnny Marr
One of the holy trinity of Gibson-made solid-body Epiphones - beautiful symmetry from open-book headstock to fully rounded body, one P-90, and lashings of mojo.  No surprises to find one of these among Johnny Marr's favourite guitars.  It really is something.
1998 Gibson Flying V'98 Limited Edition
1998 Gibson Flying V Limited Edition,
as made famous by Albert King
OK, it's not a 1959 Flying V, the one famous in the hands of Albert King . . . But if it weren't for his love, there's a good chance the Flying V may have languished in the pile of guitar history's epic fails.  This one a 40th anniversary tribute to those legendary 58/59 Vs.