Iconic Guitars, Amps & Effects For Hire

Hire classic, vintage and iconic guitars - electrics, basses, acoustics - plus legendary effects pedals and amps.



"God's Own" because the guitars we share are Artist Owned or Made Famous By the Gods - some of the most iconic guitarists and songwriters from the past 50 years.  Better than "God's Own" because you too can get to share and play those very same guitars - through a simple direct hire model.  This is your way to enjoy a range of iconic guitars, without breaking the bank or tying yourself to a single guitar.

Just take a look at the many ways our hirers have made the most of the gear on offer to date:

Personal practice

Band practice

Home and studio recording

Live performance

Video shoots

Photo shoots

Film and theatre productions

Themed events and parties

Marriage proposals and weddings

And more . . .

More than a third of our hirers are visiting London from overseas, so if you just can't go without having a guitar during your stay, we're more than happy to help.

In the end, it's really down to your needs and imagination.  Our promise to you is a high quality, end-to-end hire experience, with some of the most iconic guitars in the world.

Hirer Of The Month: Emily Roberts

Pro jazz guitarist Emily Roberts brings our 1969 Gibson Barney Kessel Regular to life, with a rendition of Barney's take on Satin Doll.  Faultless progression, and really brings out the warmth of the guitar.  Huge thanks to Emily for sharing this, and hoping you enjoy as much as me. 
Just had to be our hirer of the month!  Such a talent, such a joy!  See more of Emily's playing here - and click here for the full lowdown on this gorgeous Barney Kessel archtop. 

Latest Additions

All our gear is carefully researched & selected to meet the criteria of "Artist Owned", or "Made Famous By".  This is not a bulk-buy business.  We buy selectively and only as the right gear come up.  But that's the only limitation, and the collection continues to grow. 

Click the image to see more about our latest additions below, and follow us on Instagram or Facebook to see what's new.

1964 Gibson ES-345 TDC
1964 Gibson ES-345 TDC,
as made famous by Freddie King
1964 Gibson ES-345 TDC, gloriously aged cherry finish, made famous in the hands of blues legend Freddie King and many others . . . not to mention a eureka moment for Chuck Berry in the 1985 film Back To The Future ;-).  "I guess you guys aren't ready for that yet.  But your kids are gonna love it."
2006 Gibson Hummingbird Keith Richards
2006 Gibson Hummingbird
Heritage Cherry Sunburst
as made famous by Keith Richards
Keith Richards' first choice acoustic since 1964.  Yes, this one's a younger model, but it's a design that's barely changed over the years.  The pedigree, quality and tone is all there.  A glorious guitar to play.  Wild horses couldn't drag me away.
1969 Gibson Barney Kessel Regular
1969 Barney Kessel Regular, 
Cherry Sunburst,
as made famous by Barney Kessel
Glorious 60s signature for one of the guitar greats, behind a staggering catalogue of personal, session and credited recordings with so many of the jazz and mainstream giants. And nowadays, a vintage favourite of guitarists as varied as Tony Iommi, Nile Rodgers, Josh Homme and Pat Smear.  Nice!